Last night I pulled off the 101 freeway with two words on my mind: "Double-double". As I think about my experience at In-N-Out's Drive Thru lane last night I still am surprised. When I pulled up there were no cars in front of me and no cars behind me. That's a first for me at In-N-Out, but understandable in a family town like Camarillo, CA at 7:45pm. Not too many families would be eating burgers for dinner that late.
The surprising thing was the lonely guy standing there with his portable computer register who took my order. He was over the top nice, clear, extremely helpful and completely at ease with his job. I felt like this guy is not just putting up with having to stand outside alone on this night. I felt that he actually enjoyed and took pride in his job.
Now, if you've never been to In-N-Out please stick with me as I explain the incredible process and strategy that makes this burger joint one of the busiest and inexpensive in Southern California. So sit back and relax because here comes the answer to this business phenom... hold on... are you ready?
The answer is as follows:
Combo 1,2 or 3.
Are you still with me? Relaxing time is over. That's it! Seriously! They have three combos for you to choose from. A burger empire built on simplicity and excellence (in product & service).
There is another well known company that is simple. While competers are laying off a multitude of people Apple continues strong. Read this latest article on their simplicity.
What if the church was also simple? Easy for guests to understand. No questions of "What does that mean?" or "I don't get it". What if the church offered two environments for adults. A worship service and small groups. What if that church focused on executing those environments with excellence in product and service?
No Sunday School, no sports ministries, no women's ministrys, no men's ministrys, no tutoring, no pilates, no special seasonal productions.
1. Worship Service
2. Small Groups
Leaving people with margin to invest in their families and communities during the week. Encouraging people to not join the local church softball league but to join the local city softball league. (Remember those salt and light passages in the Bible?)
Want a great read on this topic?
Want to experience a simple church?